Pilot Pen, a leading manufacturer of innovative and high-quality writing instruments, serves both consumer and B2B markets.

Goal:Pilot Pen hired Social Motion to create a promotional video for their new G2 Gel pens, targeting the B2B market with a modern and high-end approach.

Strategy:

1. Creative Concept: Developed a concept showcasing the sleek design and features of the G2 Gel pens with striking visuals.
2. Storyboarding: Outlined a narrative with a futuristic, space-age setting to reflect the pens' innovation.
3. Production: Used advanced CGI to create a high-quality, immersive video.
4. Promotion: Deployed the video across digital channels for maximum visibility and engagement.

Results:

1. Successful Launch: Generated excitement and interest among B2B clients.
2. Enhanced Brand Perception: Positioned Pilot Pen as an innovative leader in the industry.
3. Follow-Up Initiatives: Led to further collaborations on new product videos, reinforcing market presence.

Conclusion:The high-end promotional video for the G2 Gel pens successfully engaged Pilot Pen's B2B audience, enhancing brand perception and driving a successful product launch.

Client Overview

• Client: DRH Rejoint
• Industry: Health & Wellness
• Platform: Meta (Facebook and Instagram)
• Objective: Increase online sales and ROAS

Challenges

• High Competition: Saturated joint health supplement market.
• Low Engagement: Previous campaigns underperformed.
• Limited Awareness: Need to highlight unique product benefits.

Strategy

Video Marketing Funnel:

1. Awareness: Short, engaging videos on joint health benefits.
2. Consideration: Detailed product explainers with testimonials.
3. Decision: Promotional videos with limited-time offers and retargeting.

Implementation:

• Audience: Adults 35-65 interested in health.
• Placement: Facebook and Instagram feeds, Stories, In-Stream.
• Optimization: A/B testing for continuous improvement.

Results

• ROAS: 7X
• Sales Increase: 150%
• Engagement Rate: +35%
• Conversion Rate: +20%

Conclusion

‍The strategic video marketing funnel significantly boosted DRH Rejoint’s ad performance, demonstrating the power of targeted, engaging video content on Meta platforms.

Goal: Vitamin Friends wanted a captivating video to highlight their iron gummies for children with iron deficiency, engaging parents and showcasing the product's benefits.

Results: The video led to a 25%+ increase in sales on social media and Amazon. A unique stop motion video captured parents' attention and conveyed the playful essence of the brand. The video received positive feedback from parents, enhancing Vitamin Friends' reputation.

Eggland’s Best aimed to expand its consumer base and boost sales through retail partners, adapting its marketing for modern consumers. They needed to attract new buyers in retail while engaging existing customers, focusing on partnerships and digital presence.

Strategy: Eggland’s Best collaborated with leading retailers to increase visibility and accessibility.

Results: Marketing efforts led to a significant 31% rise in new buyers. Targeted ads saw a notable 43% increase in click-through rates. Their marketing channels achieved a substantial 700 million impressions. Eggland’s Best saw significant growth in click-through rates, indicating effective advertising campaigns.

Doctor's Best is a trusted provider of science-backed dietary supplements, setting the standard for quality and excellence.

Goal:They tasked us with creating a brand video to highlight their commitment to excellence and reinforce their industry leadership.

Strategy:

1. Reflect Brand Identity: We developed a concept that authentically showcased Doctor's Best's values and commitment to quality.
2. Craft Narrative: The video emphasized their rigorous testing and sourcing of high-quality ingredients to instill trust in viewers.
3. Visual Presentation: We created a visually stunning video with dynamic visuals and engaging animations to enhance credibility.
4. Strategic Distribution: The video was optimized for search and engagement, garnering significant organic views on YouTube.

Results: The video received over 60,000 organic views within the first month, becoming their most successful brand video launch. Positive feedback reinforced Doctor's Best's reputation as a leader in quality supplements. Meaningful interaction on social media platforms fostered brand loyalty and affinity.

Conclusion: The brand video effectively established Doctor's Best as a leader in quality supplements, setting the stage for continued growth in the market.

This video marketing case study demonstrates the client's ongoing success in running this promotional video for over 12 months, at a 7% ACOS or $100 of sales for every $7 of Ad spend.